Lakelive is a festival located by Lake Biel that combines music, sports, and culture. Its first edition took place in 2018, and its visual identity has remained relatively constant since.
The goal of this fictional project was to rethink this identity while preserving and highlighting the festival's core values.
Corporate design Various formats
and materials 2024
The concept of my project is based on creating collages using images from the festival. By combining and associating different forms and elements from these images, I was able to create a heart shape that references the Lakelive logo.